This policy explains what personal data Auto Xpert Motors Ltd.collects when you enquire about a car, book an appointment, or use this website — and how we use, share and protect that data. If anything is unclear, we're always happy to talk it through.
Who We Are
Auto Xpert Motors Ltd.("we", "us", "our") is the data controller for personal information collected through this website and our showroom at Renfrew Road, Ipswich Suffolk IP4 3HL, England.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For any privacy questions, contact us at info@autoxpertmotorsltd.com.
Information We Collect
We collect the following categories of personal data:
- Contact details — name, phone number, email and postal address provided through enquiry or appointment forms.
- Vehicle preferences — model, budget, part-exchange details and sourcing brief notes.
- Identity and finance documents — driving licence, proof of address and finance application data, only when you proceed with a purchase.
- Technical data — IP address, device type, browser and pages visited, collected via cookies (see our Cookie Policy).
How We Use Your Data
We process personal data on these lawful bases:
- Contract — to handle vehicle enquiries, appointments, sourcing briefs and the sale itself.
- Legal obligation — DVLA registration, HMRC records, anti-money-laundering checks and HPI verification.
- Legitimate interests — to improve our service, manage our website and prevent fraud.
- Consent — for marketing emails or optional cookies. You may withdraw consent at any time.
How Long We Keep Data
Enquiry records are kept for up to 24 months after last contact. Sales records and finance documents are retained for 7 years to meet HMRC requirements. Marketing preferences are kept until you unsubscribe.
Your Rights
Under UK GDPR you have the right to:
- Access a copy of the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion where there is no good reason for us to keep it.
- Object to or restrict processing in certain circumstances.
- Request data portability in a machine-readable format.
- Withdraw consent for marketing at any time.
To exercise any right, email info@autoxpertmotorsltd.com. If unhappy with our response, you may contact the Information Commissioner's Office at ico.org.uk.
How We Protect Data
We use TLS encryption in transit, restrict access to authorised staff, and store identity documents in encrypted form. Security incidents that affect personal data will be reported to the ICO and affected individuals where required.
Changes to This Policy
We review this policy regularly and will publish updates on this page. Material changes will be highlighted on the site for at least 30 days.
